CONVERSION
Mobile Checkout Friction Still Gets Underweighted
Reviews often check desktop checkout first, even where mobile carries the majority of sessions.
For most organisations, mobile traffic share has grown to the point where it's the majority of sessions, and checkout friction on mobile costs proportionally more than the same friction on desktop, given the higher cost of every unnecessary step on a phone keyboard. A conversion audit that reviews desktop first, or weights both equally, is likely missing the highest-leverage fix.
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