DIGITAL GROWTH
Digital Transformation, Without the Buzzword
Usually means fixing a specific, unglamorous operational gap, not adopting a new platform.
Most projects labelled 'digital transformation' turn out, on closer inspection, to be a specific fix — a broken handoff between two systems, an unautomated manual process — dressed in broader language. Naming the specific gap plainly tends to produce a more realistic scope and timeline than framing it as a transformation.
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Speak with the team about where this fits, or explore the rest of the capability field.