STRATEGY
Prioritising by Evidence, Not Familiarity
The fix that gets proposed first is often the one the team is most comfortable executing, not the one with the most evidence behind it.
A prioritisation process that isn't anchored to evidence tends to default toward familiar work — the channel the team already knows, the fix that's been discussed before — rather than the highest-impact option the audit actually surfaced. Scoring candidates explicitly against expected impact and execution effort, rather than discussing them in whatever order they come up, corrects for this.
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